Google Gets Into Recruitment
Google has recently stepped into the world of recruitment by releasing two new sophisticated job tools, Google Hire and Google for Jobs. Although neither are fully released yet, Google Hire will be available to small-medium sized businesses to help with the hiring process. And Google for Jobs will help job seekers with their search.
Many industries have seen the status quo radically changed by technology and a new wave of disruptive business models that have usurped the incumbants. The examples of Kodak, Blockbuster et al are well known, and are cited as businesses who failed to understand and react to the changes in the their market and swiftly faced irrelevancy.
So will Google’s entry into recruitment be equally disruptive?
Our Industry Has Been Here Before
This isn’t the first time technology has threatened to shake up the recruitment sector. The advent of the job board in the late 1990s seemed to sound the end for recruitment consultancies, and more recently LinkedIn and the rise of end user ATS systems have significantly altered the landscape. But while these changes have certainly changed things, they have evolved the market, rather than turning it upside down.
Looking at the features of both Google Hire and Google for Jobs, it may well be that while the emergence of an organisation with the power of Alphabet may be concerning, change is likely to be less dramatic than some doom-mongers may be predicting.
To use Hire, companies will need to be paying a subscription for the Google G Suite line of business apps which include Calendar, Gmail and Google Sheets. Similar to Greenhouse and Lever, Google Hire is an application tracking system. This tool helps manage the hiring process by having communication all in one place. All G Suite apps are seamlessly synced with Google Hire meaning all information will be in one place.
Google Hire has many features including the ability to score and rediscover candidates who have a good working background but haven’t managed to be placed. Candidate profiles will automatically share links to their linkedin and GitHub profiles. It also allows you to export any kind of measurable data to Google Sheets. Their main aim is to help recruiters and hiring managers to find better-suited candidates for their roles and to do this in a more organised and less time-consuming manner.
This type of technology is one step up from the traditional job board, which follows user behaviour to help recommend jobs that might be of interest. However, job boards are limited to retrieving data from their website only. Google has the ability to collect data about what people search for across the internet, who they email, where they go and what they buy.
Google Hire has already been criticised for holding too much information on users. News outlets claim that the new Google Hire will give Recruiters access to candidates search history on Google and YouTube. Google has denied the claims but this has concerned many job seekers that companies will have too much information on them.
Google for Jobs, was announced in the O/I Conference back in May. Similar to Indeed, Google for Jobs will act as an aggregator scraping websites for job adverts and will display them on their Google Search page. It hasn’t been confirmed whether this is linked with Google Hire but the system is equally as sophisticated. Using AI technology, Google for Jobs will not only display the advert but it will also include commuting time and company reviews next to the advert.
Although working with the likes of LinkedIn, Glassdoor and Facebook – Google Hire and Google for Jobs will be major competitors for Indeed and Greenhouse who are both current leaders in the recruitment market.
Google for Jobs has the power to prioritise and dominate Google Search. If a job seeker goes direct to Google to look for a new job, Google for Jobs will be at the top of the listings, which will push Indeed further down and could cost them in terms of visitors per month. This goes for other smaller and major job boards too.
In terms of Google Hire – as it’s only available to SME sized businesses, it’s not much competition for the likes of Greenhouse and LinkedIn because Google Hire doesn’t have the legislation in place to support larger companies.
It’s still early days for both of these recruitment tools. It already looks as though it could have a major impact on the recruitment industry and where job seekers go to look for a new job. And as Google Hire and Jobs gather more data from candidates and the technology gets smarter, it goes without saying that they could be potential leaders of the job seeker’s market.
But the likelihood is that rather than act in the front-line, Google wants to provide technology and advertising services in line with it’s existing strengths and the biggest threat is to the incumbents in these areas. Where Google has yet to penetrate is where technology and artificial intelligence is so far unable to compete; building authentic relationships on a human level.
About the author
Domenic Tripoli is Vice President of Business Development for the USA (East Coast). With 20 years experience working with senior talent acquisition teams, Domenic brings a wealth of expertise to the WhiteCrow team, heading business development across the Americas.